To have pufferfish on the menu sounds weird. But the advantage is: We know what we’re doing because we do it on our own. From the beginning until the end. From the first club til the last bite.

Nusumu no gei.

Through observing, we have learned from our masters – a school which teaches a lot. And also demands a lot: perseverance, patience and the will to always become better.
We’ve already learned the manufactured perfection for 18 years. Our masters had been jung von matt, Heimat, kempertrautmann, saatchi&saatchi. And the black fish himself was a master for 6,5 years at BBH.

From the hands of the Itamae.

We prepared everything you can imagine, from international campaigns for Audi and MINI to bread bags. Among our clients are/were well-known brands like BMW, Sixt, BILD, McKinsey, Volks- und Raiffeisenbanken, HypoVereinsbank, Gothaer. Even quite specific ones like Schott, Städtisches Klinikum München, Schön Klinik.

And last but not least we have collected experience within system gastronomy with HANS IM GLÜCK. That helped us to develop the gastronomy concept for the Jochen Schweizer Arena.

We have always remained true to ourselves: We are good for the huge jobs because we’ll never stop working better for the smallest projects.

The Fugu - Menu.


digital transformation, brand development, brand positioning, communication strategy, employer branding, content strategy, social media strategy, planning, cultural trends


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The Story Of The Fish

Founded with the deepest conviction that the world needs no further advertising agency, we ask ourselves every day how we can be better. Look forward to doing this for you as well.

©The Story Of The Fish® GbR